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  • It’s not UX if you’re not doing Research

    UX is all about solving someone’s problem User experience can not exist without users. According to UX Experts, Norman and Nielsen, a UX’s primary goal is to create easy-to-use products that users want and need. How could users not be involved in the process? Conducting preliminary research with your users can be the first step you take. It will enable you to make complex decisions and create interfaces that are useful and appreciated by your users! To answer their needs, you can conduct different types of research. Which type to choose depends on two things: 1) the questions you need answers to 2) the UX process stage you are at. Just remember that in no case can the user be left out. When to conduct research? You can conduct research at nearly every stage of the UX process. Research: User research is particularly important at this stage to gather insight on your user’s problem, need and behavioural pattern. Design: Usability testing is one of the multiple ways to check if the solution you bring is an effective way to solve the problem. Build: Testing the real product with users. The benefits of conducting Research Track improvement: Constant user research gives you data to see your improvement. You won’t have to rework:Continuous test designs enables you to make changes early in the development cycle. Take data driven product and design decisions: Creating user interface can lead to complex decision making. You can justify your decisions with data and insight. Resolve internal design debates & build consensus: Sometimes the best way to end a meeting where assumptions are being made is to state, “Let’s test it!”. By the same occasion designers and stakeholders keep committed to the same goals. How to make sure you conduct great user research Define the problem you are trying to solve: Designing interfaces is fun but it should come after you know why you are building. “Fall in love with the problem, not the solution”- Richard Bagdonas. Define your audience: Who are you building for? A product cannot be designed for everyone, if so, it will work for no one. Talk to your users: If you design based on your intuition or experience chances are you won’t reply to the users’ need. Be careful is you assume you already know the users or if you think you are familiar with them as it can lead to generalisations. Instead, talk to them, find out how they feel, act, and think. Pay attention to your users, it’s for them that you are designing. Define users’ goal: What do users’ want to achieve? Answering this question will enable you to craft a solution that articulates your users’ goals and take research-driven design decisions. Test with your users: “Past design success does not replace UX research” - Micah Bowers. If it worked before it does not mean it will work again and for your specific population. Test if the solution you offer is effective for your users. Use the UX methods: There are many methods you can use such as: user interviews, usability tests, personas, scenarios, card sorts, affinity diagrams, concept models, sketches, flow diagrams, sitemaps, wireframes, prototypes, web analytics, A/B tests etc… “User research puts people to the center of attention where they’ve always belonged.”- Randolph Duke II, Senior Research & Design Strategist at Cantina Use case Context: In 1876, Heinz introduced tomato ketchup. The glass bottle packaging nearly stayed the same for more than a century. The company had no plan to change the design, but they wanted to understand how the product was consumed at home. Therefore, they went into people’s home and observed them use the product. Research: They found out many things. Firstly, their biggest consumers were children (60%). Secondly, they saw how hard it was to let the last drop of ketchup out of the bottle. Additionally, their biggest consumers, children, could not access the bottle themselves as the bottle was made of glass and parents judged it to be too dangerous. Hence, the consumption level was restricted. The solution: The packaging team came up with the EZ Squirt Bottle, made of plastic. Easy to squeeze and lighter to hold. The consumption increased by 12%. They did not stop there. Heinz continued to observe their clients and realised that they would store the bottle upside down to get the last bits of Ketchup to come down. So, Heinz changed the bottle orientation. Thanks to them loads of products now exist upside down. Take home messages: Heinz did not redesign the bottle for fun but according to user research. The best solution come when design decisions are based on user research. The solution solved a genuine problem. Different research led to different answers. Observational research gives different insight than interviews and focus groups. Bibliography https://www.nngroup.com/articles/ux-without-user-research/ The definition of user experience: Don Norman and Jakob Nielsen, https://www.nngroup.com/articles/definition-user-experience/ https://richardbagdonas.medium.com/fall-in-love-with-the-problem-not-the-solution-f4190b915ff3 https://uxdesign.cc/if-youre-not-using-ux-data-it-s-not-ux-design-9e02c388d196

  • Encore un nouveau blog ... oui mais il parle de Business Analyse

    Cela fait maintenant quelques mois (voire quelques années) que je veux me lancer dans un blog, tout en repoussant toujours l'ouverture de celui-ci : Pourquoi me lancer dans ce genre d'aventure ? Qu'est ce que je vais bien pouvoir raconter ? Pourquoi les gens viendraient-ils me lire ? Est-ce que je vais intéresser quelqu'un ? (au moins une personne ... ça serait déjà pas mal) Et puis finalement, j'ai décider que c'était le bon moment ! Je suis Business Analyste (et oui c'est un métier) et j'ai parfois du mal à trouver des méthodes ou des outils qui m'aident à réaliser plus facilement mon travail. J'ai eu l'occasion d'en discuter avec mes consœurs et confrères qui sont dans le même cas que moi. Finalement, nous passons tous des heures et des heures à faire des recherches pour trouver des pépites mais nous avons du mal à transmettre nos trouvailles. De là m'est venue l'idée de créer un recueil de mes pépites personnelles et d'en faire profiter le plus grand nombre. Je vous expliquerai quelles techniques et quels outils j'ai mis en oeuvre pour répondre à mes "problèmes" ainsi que mes "astuces" personnelles. J'espère que ce blog pourra répondre à vos questions et qu'ils vous intéressera. N'hésitez pas à me laisser des commentaires ! #Français

  • Avez vous déjà utilisé l'analyse de la valeur dans vos projets ?

    J'aimerais vraiment savoir combien d'entre vous ont déjà utilisé l'analyse de la valeur dans l'un de ses projets. J'entends certains me répondre : "Analyse de la valeur ? Bien sûr que nous avons une phase d'analyse dans nos projets. " Et la valeur dans tout ça ? Car il est tout à fait possible de réaliser une analyse très poussée sans pour autant s'intéresser à la valeur. Valeur... Valeur... OK, mais de quoi parle-t-on exactement ? Du coût de production de mon projet ? Du coût d'achat de mon outil / service par mon client ? Non, pas du tout, il ne faut pas confondre le prix et la valeur. La valeur est : une perception : elle varie en fonction du contexte, elle ne sera pas la même d'un jour à l'autre, une notion individuelle : nous n'avons pas tous la même perception des choses qui nous entourent, une notion changeante, en fonction : des clients, du temps, de nos concurrents, une comparaison avec nos concurrents. La valeur est liée à la satisfaction client / à l'utilité de notre service, produit, processus. Elle dépend également du coût, des ressources en termes de temps, d'argent, d'efforts et ce tout au long du cycle de vie du produit/ projet (analyse, acquisition/achat, réalisation/production, maintenance...). Elle est calculée de la manière suivante : Maintenant que le terme "valeur" est plus clair, voici la définition Wikipedia de l'analyse de la valeur : "L'analyse de la valeur (AV) est une méthode née aux États-Unis juste à la fin de la Seconde Guerre mondiale grâce aux efforts de M. Lawrence Delos Miles, ingénieur à la General Electric, qui devait résoudre un problème de pénurie de matériaux nobles. Miles constate alors que dans un produit, ce qui compte est la fonction qu'il exerce, quelle que soit la solution utilisée pour satisfaire cette fonction. À partir de ce constat, il recherche des solutions nouvelles permettant d'assurer la fonction correspondante au moindre coût." Pour résumer, l'analyse de la valeur consiste à effectuer une phase d'analyse en se concentrant sur la valeur ajoutée des fonctionnalités (satisfaction client), tout en gardant en tête qu'il faut optimiser les coûts. Cette technique s'applique lors de l'amélioration d'un service, un produit ou un processus existant. Lorsqu'elle est utilisée lors de la création d'un nouveau service, produit ou processus on l'appelle "Ingénierie de la valeur". Le but de l'analyse de la valeur est de trouver des leviers permettant d'augmenter la valeur d'un produit, service ou processus : soit en augmentant la satisfaction client / fonctionnalités. soit en diminuant les coûts, Trivial, me direz-vous. Oui c'est vrai, mais pour réaliser une analyse de la valeur en bonne et due forme il faut tout de même suivre un processus bien défini que je vous expliquerais dans un prochain article. #analyse #valeur #Français

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  • Quality insurance | CreativMinds

    Our services Home > Services > Quality insurance QUALITY INSURANCE Your projects are under development and you wish to be accompanied in the management of the tests? Do you need reinforcement for your test campaign? ​ CreativMinds accompanies you: Our service list Strategic support Business Analysis Agility Project management UX / UI Design Implementation Quality insurance Change management Collaborative workshops CAMPAIGN We advise you in the management of your test campaigns​ EXECUTION We run the tests PROTOCOL We write and supervise your test protocols​ REPORT We help you prepare test follow-up reports​ TRAINING We train your teams to run tests correctly​ Do you need support? Contact us SUPPORT​ We support your test teams​ Our experience: Test manager, HP QC, JIRA, Excel, Word, etc. ​ But we adapt to your tools!

  • Implementation | CreativMinds

    Our services Home > Services > Implementation IMPLEMENTATION You have projects to implement, and you hesitate in choosing the technologies to use? Are you looking for qualified service providers for the technologies you use? ​ CreativMinds offers you: Our service list Strategic support Business Analysis Agility Project management UX / UI Design Implementation Quality insurance Change management Collaborative workshops Do you need support? Contact us SERVICE PROVIDERS​ We help you in the choice and monitoring of your service providers​ PARTNERS A network of qualified partners in several technologies (IT infrastructure and development)​ SETTINGS Assistance with the configuration of your tools purchased “of the shelve”​ TOOL / TECHNOLOGY Help in selecting the tools and methodologies best suited to your environment​ PLANNING​ The creation of an implementation plan​

  • Collaborative Workshop | CreativMinds

    Our services Home > Services > Collaborative workshops Living Lab - Design Thinking We also organize workshops with your clients - or future clients - to define their expectations and needs as part of a Design Thinking process. Atelier sur-mesure We create your custom-made workshops/posters. Example here for the digitalization of an HR department. Facilitation d'ateliers en ligne We have the best tools to carry out your online workshops. Here, the definition of guidelines for the production of corporate videos. Living Lab - Design Thinking We also organize workshops with your clients - or future clients - to define their expectations and needs as part of a Design Thinking process. 1/7 COLLABORATIVE WORKSHOPS You want to bring out the best ideas of your teams ? ​ Do you want your employees or customers to support your initiatives? Our service list Strategic support Business Analysis Agility Project management UX / UI Design Implementation Quality insurance Change management Collaborative workshops -> CreativMinds advises and supports you in carrying out your collaborative workshops! Living Labs and serious games: innovation games and game storming ​ We carry out your workshop from A to Z: choice of the right workshop for the right situation, creation of the concept, preparation, organization, realization and wrap-up including delivery of a report. ​ ​ Online or at your place Do you need support? Contact us Some xamples of the use of collaborative workshops with endless capacities: Ideation: to generate brand names, imagine creative concepts for new products, Problem solving: to analyze the root causes of a malfunction, assess risks, find solutions, ​ ​ Strategic analysis and marketing: to assess a market, imagine strategies, find the right marketing positioning, ​ ​ Decision making: to weigh the pros and cons and choose the best alternative. ​ ​ Team-building: to break the ice, to untie difficult relationships. ​

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